Home > marketing, socmed > What is it that makes online-content successful?

What is it that makes online-content successful?

And what do I mean by “successful”? I mean – to be liked, to bring traffic, to be talked about. to be retweeted. I’m aware there are other criteria for success but I’m talking about this one now.

On my mind I have the Free Hugs Video. What is it that makes it tick? What does make it a traffic engine?

  • It is a simple idea, carried out simply in the video with a cardboard sign. It is expressed in 2 words “Free Hugs” – but it has a complex background.
  • It is emotional – ok: a hug is emotional, a gesture, almost a symbol. Plus: it is a positive emotion.
  • It is rooted in everyday life – shopping malls, we all know them, they look the same all over the world. It is performed by everyday people, like you and me, no makeup, no dresscode.
  • It contains a minimum of language. No talking head. In fact: I didn’t even listen to the lyrics of the song. The message involves a minimum of thinking, frontal lobe acitivity.
  • It is executed well. Quality of video and tone is excellent.
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    Categories: marketing, socmed
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